HubSpot EDM Copywriter
A copywriter who lives inside HubSpot, turning your campaign calendar into emails that get sent, on time, on brand.
- Engagement
- Full-time, managed Employer of Record
- Working hours
- Full-time, with core overlap across Australian Eastern business hours
- Sector
- Medical Recruitment
- Experience level
- Two or more years writing marketing email, with hands-on HubSpot build experience. Mid-level.
- Email and EDM copy drafted to your brand voice
- Campaigns built and scheduled in HubSpot
- Subject line and preview text variants for testing
- Simple landing page copy for campaign offers
- Monthly campaign performance summaries
- HubSpot Marketing Hub
- Microsoft 365 or Google Workspace
- Canva
- Figma, for light asset handling
- Basic HTML for email
- A grammar and proofreading tool
Why this role exists
Marketing calendars slip when the people who plan campaigns are also the people who build them. An EDM copywriter takes the plan and ships it: writing the email, building it in HubSpot, scheduling the send.
The role suits businesses that have demand for regular email but cannot justify pulling a senior marketer into production work every week.
A day in the role
- Pick up this week's campaign brief and draft the email copy.
- Build the campaign in HubSpot, including subject line variants for testing.
- Draft the landing page copy for the campaign offer.
- Check last week's send performance and note what to adjust.
What good looks like at 90 days
Campaigns ship on the calendar without chasing, the HubSpot asset library is tidy and well named, and subject line testing is a habit rather than an afterthought.
Sector context
This role often supports our medical recruitment clients, where consistent, compliant communication with candidates and referrers matters.
The Arcbridge difference
You direct the work. Arcbridge holds the employment.
Australian workplace law considers the real working relationship between a business and a worker, not only the contract label. Where an Australian business directly engages an offshore contractor and the practical working relationship resembles employment, classification and Fair Work questions can arise. The Fair Work Commission has scrutinised arrangements of this kind.
Arcbridge is designed to reduce the practical risks of informal offshore contractor arrangements by placing employment, payroll, leave, HR administration, and employment-side process inside a managed structure. Arcbridge or its nominated employment entity employs the team member. The client receives capability and outputs through a service agreement rather than directly engaging an offshore worker.
This is the difference between an informal offshore engagement and a structured offshore team. It is general information only, and is not a substitute for tailored legal, workplace relations, tax, or migration advice on a client's specific arrangements.
Core responsibilities
- Draft email and EDM copy aligned to your brand voice and tone
- Build and schedule campaigns inside HubSpot
- Write subject line and preview text variants for A/B testing
- Draft supporting landing page copy for campaign offers
- Maintain a tidy, well-named asset and template library in HubSpot
- Report on open, click, and conversion performance each month
What this role is not
Clear scope protects the placement. These sit outside this brief, and we will say so before a call rather than after.
- This is not a marketing strategist. The copywriter ships the calendar you set, it does not own positioning or the plan.
- It is not a designer for complex creative. Expect tidy email and simple landing pages, not full brand design.
- It does not own paid media buying or ad account management.
Best-fit profile
- Two or more years writing marketing email, ideally B2B or healthcare
- Hands-on experience building campaigns in HubSpot
- Excellent written English with a controlled, professional voice
- Comfortable working to a calendar and shipping on deadline
What Arcbridge screens for
Depth is the differentiation. These are the capabilities we test before a name reaches your shortlist.
Brand voice control
We test whether a writer can hold a defined voice across many emails, not just write one good piece in their own style.
HubSpot fluency
We screen for genuine hands-on build experience in HubSpot, not theoretical knowledge of marketing automation.
Written English
We assess writing directly, because this role produces the words your audience reads.
Calendar discipline
We look for a track record of shipping campaigns on schedule rather than letting them drift.
How we measure success
The signals we hold this role to. These are quality and throughput measures the team member owns, not promises about your commercial results.
- Scheduled campaigns ship on the calendar without chasing
- Subject line and preview text variants prepared on every send
- Asset and template library kept tidy and named to an agreed convention
- Monthly performance summary delivered, with a note on what to adjust
Who holds what
The managed structure is the point. You direct the work and own the outputs. Arcbridge holds the employment relationship and everything that comes with it.
You direct
- The campaign calendar, offers, and what each send is meant to achieve
- Brand voice, tone, and the approval step before anything sends
- Which lists and segments a campaign goes to
Arcbridge holds
- The employment relationship, payroll, and superannuation equivalent
- Leave, performance management, and HR administration
- Onboarding, equipment, and day-to-day pastoral support
The commercial case
A dedicated EDM copywriter means your campaign calendar actually ships, without pulling a senior marketer into production work. The managed structure delivers that capability without directly engaging an offshore worker.
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View this roleTalk through this role
Place a EDM Copywriter.
Send the role brief or describe the work you need covered. We will confirm whether the role fits the Arcbridge model and arrange a 30-minute discovery call within one business day.
This document is general information only and is not legal, migration, registration, clinical, or tax advice. Arcbridge candidates are employed by Arcbridge or its nominated employment entity. The client receives managed offshore support aligned to the agreed role profile, hours, service fee, and reporting arrangements.